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Tips for Designing Catchy Stickers

Tips for Designing Catchy Stickers

Stickers (know more) are very important to growing brand recognition and you can either design yours or order them. There are several things to consider before you engage in sticker design if you want to get the best results.

In case you plan to design your stickers by yourself, we have put together a few sticker design tips for you. Even if you will be ordering stickers online, some of these tips will still be helpful. Let’s dive straight in. 

How to design stickers

Truth be told, if you design your stickers yourself, you’ll be saving quite an amount. This amount is not so huge so you can simply order online from a sticker production company. Whichever option you choose, you need to know about sticker design.

Let’s check a few “how to’s” with respect to designing stickers.

Choose your design

This is so easy when you think about it, you’re probably wondering why it is on our list. Actually, you can find images anywhere from personal photos to the internet. It is possible to borrow image ideas from friends or random locations.

Here’s why we added it to our list of sticker design tips. It is important to consider the quality of the photos. Your best option lies with images with high contrast since they have bright colors and are generally cleaner. If the photo is from your personal collection, you should scan it then save it to your PC.

Creating your own images

Not everyone wants to use already pictures or order stickers online. If you fall into this category, you may want to create your own images from scratch. If this is your first time, here’s how you can do this.

Almost every computer comes with a pre-installed program to help create images. If you don’t have any on your PC, you can download or purchase one. Once you do, creating a masterpiece is just a matter of minutes or hours away.

Watch out for the trivialities

There are certain qualities of images we consider as trivial, the most common of these is color. Generally, we advise more vibrant, brighter colors especially if you are using a less-quality printer. 

To get the best from your images, it is best to run tests. Pick an image and run a test print using your printer. If the image isn’t clear, it is a pointer that you need to change it or make adjustments.

Check the item on which you’ll place your stickers

This is a very important aspect of the sticker design. Always remember that the stickers will be placed on a certain surface. It is always a great idea to check these surfaces several times over before making your final print. 

This is necessary even when you are ordering stickers online to be sure of the dimensions. You should also check whether the sticker print will fit the design of your box.


Check the backing

Here’s one of the most important of our sticker design tips. Every sticker is just as good as the backing on the vinyl stock. Before you print on the vinyl stock run a simple test with your printer. Also, check to see that the backing will stick properly on the required surface. 

Cutting out your sticker

This is usually the last step before placing a sticker. It is pretty much simple and it requires you to cut the sticker out and separate any duplicates. After this, you can place the stickers the way you have already planned earlier.

Dos and don’ts of designing stickers

In this section, let’s take a look at some dos and don’ts you must consider when designing stickers. If you consider these, it will make your design process easier and help you get the best of your stickers.

Less is more

Many businesses make the mistake of working with complex designs. While complex designs show off the design skills of the designer, they aren’t catchy. People will hardly look towards a complicated sticker.

Try to be as simple as you can be with color, statements, and print. It is even more difficult when you are making use of bumper stickers. This is because people only have a little time to look at such stickers. 

If you put this in mind, it will guide how you design your stickers. Simple stickers end up being the catchiest of the lot.

Keep your audience in mind with your stickers

Naturally, it is easier to see larger objects, however, it is imperative that you consider what your clients need. If you are making the stickers for personal use, don’t make them too large. Else they will overburden or clog up the personal space of your audience. 

On the other hand, if your stickers are for promotional campaigns, you need something different. You can make the stickers large, depending on where you want to place the stickers.


Consider unique shapes

The regular shape of stickers is a rectangle. This means that rectangles are already overused. If you choose rectangles then you can be sure that your stickers will not stand out.

You can come up with several shapes depending on your preferences. To get unique shapes, make use of a die cutter. If you are going to order uniquely-shaped stickers online, you may have to pay a little extra. Even if you are paying a little extra, you can be sure that your stickers will be unique.

Avoid restrictions

There’s always the temptation to stick to a particular pattern when it comes to designing stickers. Instead of staying within the box, think outside it. Be as flexible as possible and try out your hands on as many designs as you can.

Change background colors, use white vinyl or any other thing that will catch the attention of your audience. However, keep it in mind that you should pass the message about your product.


A lot goes into sticker design. We hope our sticker design tips will help you design better stickers. If you have any demand for custom personalized embroidered clothing labels, welcome to inquire us at Zigpac.


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